“Don’t Fall” is the sound of a band refusing to rush what actually matters. For a trio that only meets once or twice a month in Chesham, Loudness Wars sound like they’ve been trapped in a rehearsal room for decades, slowly distilling every idea until it becomes something sharp enough to leave a mark. Their third release of the year, “Don’t Fall,” doesn’t just play; it lingers. It’s the kind of track that sneaks up on you in the middle of a playlist and quietly demands to be heard again, because it feels like the product of obsession rather than habit.
The song opens with a pulse that doesn’t so much begin as emerge. There’s no gimmick, no obvious hook screaming for your attention; just a loop that keeps circling back on itself, gathering gravity each time. The repetition isn’t filler; it’s structure. It’s what happens when you let an idea breathe long enough to haunt you. Jerome’s vocals carry the sound of someone giving a warning too late, while Rich’s bass grinds beneath like a heartbeat refusing to slow down. Ian’s drumming; tight, tense, perfectly human and ties it all together with the kind of control that makes restraint sound dangerous.
Loudness Wars understand the physics of tension. The song walks that impossible line between beauty and menace, melody and discomfort, without ever resolving it. The chorus is catchy, eerie, unforgettable and feels like it was written for the moment you realize you’ve been driving the wrong way for miles but can’t bring yourself to turn around. It’s not cinematic in the way bands usually chase that word; it’s cinematic in the sense that it builds a world you can feel pressing in on all sides.
What gives “Don’t Fall” its real weight is the band’s total absence of artifice. Recorded in their rehearsal space, mixed painstakingly at home over a full year, it’s not the sound of perfection; it’s the sound of persistence. You can hear the fingerprints in the mix, the soft edges where analog and exhaustion meet. In a music landscape obsessed with immediacy, Loudness Wars have done the most radical thing possible: they’ve taken their time.
Three singles deep into 2025, the band already feels like they’ve hit a turning point. “Withered Flower” hinted at emotional gravity; “Don’t Fall” confirms it with focus and intent. There’s talk of more releases this year, even YouTube broadcasts from their rehearsal space; an oddly fitting move for a band that thrives on intimacy and imperfection. Loudness Wars aren’t here to be fashionable. They’re here to last. “Don’t Fall” isn’t a plea; it’s a warning, and maybe a promise. Whatever comes next, they’ve already earned your patience.
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About the Author
A tenured media critic known working as a ghost writer, freelance critic for various publications around the world, the former lead writer of review blogspace Atop The Treehouse and content creator for Manila Bulletin.
